TL;DR Most major technology does not say 'made in x', that's usually what you find on small personal gadgets.
1. Much of Israeli technology (and technology in general) is 'behind the scenes tech' (ex. medical, agricultural, environmental, etc.) rather than popular electronic equipment that we see and own.
2. Israel is advanced in developing technology, not manufacturing and marketing it. (Often Israel will develop a technology which is then mass produced & sold by other companies.)
3. Much of Israeli technology is not standalone technology, but rather components of many devices we use every day (ex. microchips).
4. Software isn't labeled.
Let's go through some examples (this is by no means exhaustive):
Medical technology :
Medical technology is a type of technology that is very important, but you won't see any product labels:
Israel is involved in developing sophisticated medical equipment such as computer tomography (CT) scanners, magnetic resonance imaging (MRI) systems, ultrasound scanners, nuclear medical cameras, surgical lasers, etc.
Other israeli innovations include:
Pillcam - a piece of technology that allows doctors to examine the inside of a patients digestive system without invasive surgery or anesthesia. All the patient has to do is swallow this pill like devise that sends the doctor vital information.
World's smallest video camera – a camera with a 0.99 mm (0.039 in) diameter, designed to fit in a tiny endoscope.
SmartHand - a prosthetic hand that functions like a real one, allowing patients to write with it, type on a keyboard, play piano and perform other fine movements.
Copaxone - a medicine effective in the treatment of multiple sclerosis. Unless you're a doctor or involved with someone suffering from this disease, you'd never know about it.
Rasagiline - for the treatment of Parkinson's disease.
Etc.
Unless you're a doctor you've probably never heard of these things, but they do save and dramatically improve many lives.
Agriculture:
Agricultural technology is extremely important, particularly in undeveloped & developing countries where this technology literally saves lives. Yet, unless you're involved in the field, you'd never know about all of this technology, let alone where it comes from.
"Israel’s agricultural sector is characterized by an intensive system of production stemming from the need to overcome the scarcity in natural resource, particularly water and arable land, in a country where more than half of its area is desert. The growth in agricultural production is based on close cooperation of scientists, farmers and agriculture-related industries and has resulted in the development of advanced agricultural technology, water-conserving irrigation methods, anaerobic digestion, greenhouse technology, desert agriculture and salinity research. Israeli companies also supply irrigation, water conservation and greenhouse technologies and know-how to other countries."
Perhaps one of Israel's Greatest contributions to humanity is modern 'drip irrigation' technology (AKA micro irrigation). This technology is arguably one of world's most valued innovations in agriculture in modern times. It literally saves countless lives in areas with a dry climate. Netafim - an Israeli company - is one of the pioneers & leaders in this technology.
Just one recent example of how this method has impacted food supply in foreign countries is Tipa, literally “Drop,” an Israeli-developed kit that has allowed 700 farming families in Senegal to reap crops three times a year instead of just once, even on infertile land. Israel has provided similar systems for countries like Kenya, South Africa, Benin and Niger.
"Israeli farmers rely heavily on greenhouse technology to ensure a constant, year-round supply of high quality produce, while overcoming the obstacles posed by adverse climatic conditions, and water and land shortages. Technologies include computerized greenhouse climate control, greenhouse shading, irrigation, fertigation, greenhouse water recycling and biological control of plant disease and insects, allow farmers to control most production parameters. As a result, Israeli farmers successfully grow 3 million roses per hectare in season and an average of 300 tons of tomatoes per hectare, four times the amount harvested in open fields."
These are all things that many benefits from (much more so than gadgets we buy in the store),but never see.
For more examples, see http://www.israel21c.org/technology/the-top-12-ways-israel-feeds-the-world/
Environmental technology:
"As of 2014, Israel leads the '2014 Global Cleantech Innovation Index'. The country’s lack of conventional energy sources has spurred extensive research and development of alternative energy sources and Israel has developed innovative technologies in the solar energy field.Israel has become the world's largest per capita user of solar water heaters in the home. A new, high-efficiency receiver to collect concentrated sunlight has been developed, which will enhance the use of solar energy in industry as well."
"Better Place was a venture-backed international company that developed and sold battery-charging and battery-switching services for electric cars. It was formally based in Palo Alto, California, but the bulk of its planning and operations were steered from Israel, where both its founder Shai Agassi and its chief investors resided."
"In a 2009 report by the CleanTech Group, Israel ranked number 5 clean tech country in the world. The Arrow Ecology company has developed the ArrowBio process a patented system which takes trash directly from collection trucks and separates organic and inorganic materials through gravitational settling, screening, and hydro-mechanical shredding. The system is capable of sorting huge volumes of solid waste, salvaging recyclables, and turning the rest into biogas and rich agricultural compost. The system is used in California, Australia, Greece, Mexico, the United Kingdom and in Israel."
Most people are oblivious to such technologies, yet they are much more important than the technologies that we are aware of.
One final example that I'll mention in this area is water conservation:
"According to water experts, pipe leakage is one of the major problems confronting the global water supply today. For Israel, which is two-thirds desert, water-saving technologies are of critical importance. The International Water Association has cited Israel as one of the leaders in innovative methods to reduce "non-revenue water," i.e., water lost in the system before reaching the customer."
"The largest percent of desalinated water used in any country is in Israel, which produces 50% of its domestic water use from seawater desalination."
"The Ashkelon seawater reverse osmosis (SWRO) plant – the largest in the world – achieved two notable successes in 2006. In March it was voted 'Desalination Plant of the Year' in the Global Water Awards, subsequently passing a major project milestone in October 2006, when, little more than a year after it commenced initial production, it successfully delivered its first 100 million m³ of water.
Computers:
The USB drive was developed in Israel, but it's now manufactured by companies all over the world.
Waze - Waze is a popular app owned by Google. What most people don't know, is that it was developed in Israel and sold to Google for around 1 Billion dollars.
Companies whose products we use all the time every day have R&D centers in Israel:
"Intel and Microsoft built their first overseas research and development centers in Israel, and other high-tech multi-national corporations, such as IBM, Cisco Systems, and Motorola, have opened facilities in the country. Intel developed its dual-core Core Duo processor at its Israel Development Center in Haifa."
Technology in the works:
Much Israeli technology is still in the research and development stage. for example:
"The first steps in the development of stem cell studies occurred in Israel, with research in this field dating back to studies of bone marrow stem cells in the early 1960s. By 2006, Israeli scientists were leaders on a per capita basis in the number of articles published in scientific journals related to stem cell research. In 2011, Israeli scientist Inbar Friedrich Ben-Nun led a team which produced the first stem cells from endangered species, a breakthrough that could save animals in danger of extinction. In 2012, Israel was one of the world leaders in stem cell research, with the largest number of articles, patents and research studies per capita."
This is by no means an exhaustive list, but if you go through articles on Israeli technology, you'll see that they aren't the sort of things that would have a label "made in Israel".
For more information on Israeli technology, see:
http://en.wikipedia.org/wiki/Science_and_technology_in_Israel
http://www.jewishvirtuallibrary.org/jsource/Economy/techtoc.html
http://en.wikipedia.org/wiki/List_of_Israeli_inventions_and_discoveries